IN: Evaluating your database methodologies and coding structures
OUT: Treating the RE database as a mere address book and gift log.
IN: Performing a NCOA on your database at least twice a year.
OUT: Paying excessive cost for returned mail pieces.
IN: Participating in a database and operations assessment to evaluate the data integrity and database efficiencies.
OUT: Ignoring warning signs of inefficient data integrity and inadequate reporting.
IN: Increased Efficiencies, Accountability, Analysis Capability, Donor Giving
OUT: Decreased Accountability, Reporting Accuracy, Donor Giving
IN: Implementing Moves, Prospect and E-Marketing Management Programs
OUT: Neglecting cultivation, stewardship and solicitation opportunities
In the new decade, let’s strive to build and manage our database like it’s our Fundraising/Development Bible. Our database should be the guide to the how, what, when, where and why in regards to fundraising efforts from our beloved donors.
